Ford Controversial Campaign

Ford Motor Co. got critic because their commercial campaign in India. This controversy commercial show caricature from many celebrities and public figures which are they were tied with mouth muffle in the Ford Figo trunk.

Many scathing criticism to Ford. Public said commercial campaign from Ford is to offensif and has sexual discrimination. Realized with their mistake, Ford with their commercial agency patners removed the commercial campaign. Ford apologized and admitted that the commercial campaign should never happened.

One of the commercial version in internet shown Paris Hilton bllink her eyes di driver seats. Meanwhile three Kardashian sisters was tied in Ford Figo trunk. Other version shown Italian Prime Minister, Silvio Berlusconi was drove in a car with three sexy women in the Trunk of Ford Figo.

This commercial campaign wanted to showing that The Ford Figo has a big trunk and this car expected will get high market share in India Market. But people of India has different opinion about this commercial campaign. With all criticism, Ford launched their official statement that they were very sorry with that incident.