BMW i3, a magic trick to seduce the consumer

Green car is rapidly growing in the world. Many of car manufacture has produced green cars, and BMW is one of the car manufacture that producing the green car. BMW now is ready to launching their electric car i3 in the end of 2013.

BMW has special trick to attract consumer to buying their i3 and it will use on the i3 launch event. The special trick from BMW is to make good impression on i3 presentation.

They said that their electric car will be provided with on board navigation software that will give information to the driver where is the nearest charging station. The owner of i3 will have more advantage, which is can take more long trip event only using an electric engine.

But they think this trick not completely successfully to attract potential consumer, because in 2012 earlier, Nissan has failed to achieve their goal in Europe. From 9,000 units, only 5,210 unit has been sold.

"BMW group has new territory: Carmaker's Head of Production, Harald Krueger.

"We sure that we will get profit after the i3 being launched".

After launching i3 with 40,000 euro in the next end the year, BMW also ready to launching hybrid plug in i8 sport car in 2014 and it will have tag price above 100,000 euro