Wednesday 22 May 2013

TOYOTA - The most Valuable Brand in the World

Giant Industry of Automotive from Japan, Toyota is successfully pass BMW as the most highest value of Car Manufacture. Beside Toyota, some producer such as Audi, Mercedes Benz and Hyundai also increasing in their value than last years. It's because there was high demand from China and United States.

According BrandZ Top 100 Most Valuable Global Brands, Toyota Brand values increasing 12% to $24.5 billion. It's because Toyota has new model with hybrid technology.

"Toyota recorded a pole position for hybrid car in the world. Toyota can fulfill the consumer needs for efficiency fuel car type" Peter Walshe, Milward Brown Global Brand Director.

Meanwhile, Brand Value of BMW is dropped 2% to $24 Billion. BMW considered less introducing new car than Toyota in the last few years. BMW reached the first place in 2010 and 2012 and Toyota reached the first place in 2006 to 2009 and in 2011.

1. Toyota $24.5 Billion
2. BMW $24 Billion
3. Mercedes-Benz $18 Billion
4. Honda $12.4 Billion
5. Nissan $10.2 Billion
6. VW $8.8 Billion
7. Ford $7.6 Billion
8. Audi $5.5 Billion
9. Hyundai $4.0 Billion
10. Lexus $3.5 Billion
 

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