Wednesday, 16 October 2013

Aston Martin Out of The Box - Lagonda brand for SUV

Aston Martin is feeling good because they have make sure that their new generation technology will be supported with Mercedes - AMG, and now they focus to their new model car.

To increase their sales, Aston Martin is discussing to raise the Lagonda brand. Earlier in Geneva Motor Show 2009, Aston Martin has showed Lagonda concept car that being taked from Mercedes Benz GL basis.

With Lagonda brand, Aston Martin can expanded their car models to the SUV version without losing their image as Aston Martin. The Lagonda SUV project was stop briefly after being introduced, but their competitor such as Rolls-Royce, Bentley, Maserati that also development car to SUV has pushed Aston Martin to make sure that project become reality.

"Lagonda model is more than just  SUV", The CEO of Aston Martin, Ulrich Bez said that limousine and compact sedan is also being develop.

"I confident that in the future we will able to see Lagonda in the road. With Lagonda brand, we have opportunity to develop car beside our basis car and it might be it will be a SUV"

"In five to ten years from now, all model above V8 Vantage, Rapide, Vanquish will use lagonda Brand"


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